Matt Watkinson’s The Ten Principles Behind Great Customer Experience is CMI’s ‘Management Book of the Year’ for 2014.
Ann Francke, chief executive of CMI, which runs the competition, said:
“Given the wealth of management books out there, it’s tough for managers, leaders and entrepreneurs to find the best one to help them make a success of their business or their career. The idea behind the CMI Management Book of the Year is to uncover those nuggets of ‘Management Gold’ that will really make a difference. No organisation will succeed if its managers aren’t focused on their customers so if you want to grow in 2014, read Matt Watkinson’s The Ten Principles Behind Great Customer Experiences.”