Chief Marketing Technologists

Here’s a short extract from an article by Scott Brinker (about a recent report by Gartner) for which many thanks to @EntreMarketing for bringing it to my attention via Twitter.

“81% of big firms now have a chief marketing technologist

A terrific new research report by Laura McLellan of Gartner, How the Presence of a Chief Marketing Technologist Impacts Marketing, confirms that this senior hybrid role — “part strategist, part creative and part technologist” and “broadly the equivalent of a CTO and a CIO dedicated to marketing”— is growing in popularity.”

The full article is available via:

The concept of Chief Marketing Officers is discussed in the excellent book “Big Data Marketing” by Lisa Arthur that I am currently reading and will write about shortly.


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