Chief Marketing Technologists

Here’s a short extract from an article by Scott Brinker (about a recent report by Gartner) for which many thanks to @EntreMarketing for bringing it to my attention via Twitter.

“81% of big firms now have a chief marketing technologist

A terrific new research report by Laura McLellan of Gartner, How the Presence of a Chief Marketing Technologist Impacts Marketing, confirms that this senior hybrid role — “part strategist, part creative and part technologist” and “broadly the equivalent of a CTO and a CIO dedicated to marketing”— is growing in popularity.”

The full article is available via: http://customerthink.com/81-of-big-firms-now-have-a-chief-marketing-technologist/

The concept of Chief Marketing Officers is discussed in the excellent book “Big Data Marketing” by Lisa Arthur that I am currently reading and will write about shortly.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s