How Coca-Cola takes a refreshing approach to Big Data

Interesting article about Coca-Cola’s strategic approach to using Big Data from SmartDataCollective.

“As the world’s largest non-alcoholic beverage company, Coca-Cola generates Petabytes of data from various sources: multi-channel retail data, customer profile data from loyalty programs, social media data, supply chain data, competitor data, sales and shipment data from bottling partners as well as transaction and merchandising data. Coca-Cola collects vast amounts of data and they take a refreshing approach in exploiting that data and deriving value from it.” …

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