Social Analytics

– Harnessing the invisible strength of the organisation

This excellent recorded webinar via Skillsoft by Charles Armstrong, CEO, Trampoline Systems explains how social analytics can be used to ethically track and trace informal social networks for the benefit of an organisation.

Whether you know something or nothing about Social Analytics this webinar is very well worth the hour of your time. Charles Armstrong is certainly someone to follow even if you have only a passing interest in the subject. You will also learn that there are people (Charles amongst them) who are people-people who fully understand the ethics of employee privacy whilst simultaneously wanting to extract the hidden knowledge within an organisation for the benefit of all.

“We all know the “org chart” on the CEO’s wall doesn’t really reflect how a business works. The reality is a confusing tangle of social networks and groupings that cuts across every department and office. However Social Analytic technologies are now making it possible to draw out the big picture from the swirling mass of communications and collaboration in a modern business.”

– History of Social Analytics
– Elton Mayo (Hawthorne Experiments) – social factors affecting work performance (1920s)
– Professors Rob Cross & Ron Burt – organisational network analysis in business (1980s)

– How to measure and track
– Follow the traces – clues left behind from emails, blogs, social media
– Employee Privacy -v- Business Performance (ethics, transparency, communication, share insights)
– Trampoline’s SONAR platform (eigenvector centrality)

– Harnessing User Communities
– Twitter, Facebook, etc – who is talking about whom/what?

– Understanding Business Communities
– Clusters
– Regional Ecosystems
– Large businesses cultivating complex webs of smaller businesses
– Emergent social collaboration (a curation)
– Analysis of Twitter feeds


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