Big Data Opportunities for Organisations

A video interview by Management Today with Rachel Barton (managing director of sales and customer service at Accenture) who says Big Data ‘poses opportunities for a number of organisations.’

http://www.managementtoday.co.uk/news/1190374/SPONSORED-Accentures-Rachel-Barton-Big-Data-revolution/

“Big Data is often talked about in terms of its threats to consumers – but what about the opportunities it creates for businesses? Accenture’s managing director of sales and customer service says the sheer volume of data being created has a huge value for firms, helping them to understand customers’ relationships with organisations.”

– Has the Big Data revolution now arrived?
– How does Big Data Analysis differ from traditional Market Research?
– What new opportunties are there for smarter use of customer data?
– How important is trust when storing customer data?
– Do customers just want good value from their exchange of data?
– How do you cope with different attitudes towards data across generations?

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